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Michelle Wall                                                                                                                                                                                      
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A BETTER WAY TO FLY

Air New Zealand

We were asked to transform Air New Zealand’s long haul sale collateral into a compelling, engaging and memorable suite of sales tools that bring the new ‘A Better Way to Fly’ proposition to life for agents and act as a true support to their conversations with clients.

Air New Zealand is a much-loved airline. Super keen customers post very nice things about them on social media all the time. In an age of haters and trolls, the fact that Air New Zealand brings out the lovers and likers,
speaks volumes about the customer experience they deliver.

Using real, honest testimonials sourced from social media and read out by our crew, allowed us to engage consultants in a way that was at once familiar and authentic.


ROLE
Concept and art direction
Copy: Jack Delmonte
CD: Jon Austin