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Michelle Wall                                                                                                                                                                                      
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AUSTRALIA’S BIGGEST
RATE RENOVATION

Bankwest

How do we get an extra thousand owner occupiers to approach Bankwest when looking to refinance their home loan?  Many owner occupiers don’t pay enough attention to their home loan rate, even though it’s the most significant expense in their household.

We used previous winner of "The Block" as the face of our campaign to communicate the idea of a rate renovation, and created a series of renovation tips on social media. The campaign involved press, OOH, digital and radio.


ROLE
Concept, art direction and design.
Copy: Katie Moore
CD: Julian Watt