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Michelle Wall                                                                                                                                                                                      
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DOUBLE DEAL TIME

Air New Zealand


How do you create urgency around the biggest sale of the year for Air New Zealand, driving people to book a fare across the Tasman?
Well, no one likes missing out on a good deal. So we created deals that disappeared before your eyes.

A series of 2-hour, continuous-take films represented the limited-time booking window for amazing fares. Breathtaking New Zealand locations were both the hero of each film, and simultaneously the unique "hourglass" for each limited-time deal. The campaign was supported by dynamic and high impact digital media, radio and a series of social teaser posts.


ROLE
Concept and art direction
Concept and copy: Sean Corcoran
CD: Jon Austin










Social cinemagraphs








Social teasers