FEELBOOK

Jockey

To relaunch the Jockey brand through a brave, disruptive campaign, we explored the idea of how underwear makes you feel. We judge underwear on many things. How it looks, what the fabric feels like. But the true test of underwear is how it makes you feel when you’re wearing it.

Through shoppable images on Instagram with image tags and descriptions, Jockey will allow users to browse by emotion, rather than an underwear image You can view the underwear you’re buying before you commit the cash, but it’s a completely new way to browse,  positioning Jockey as the brand that champions comfort and character.


ROLE
Art direction and concept
Copy: Josephine Burns
CD: Jon Austin