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Michelle Wall                                                                                                                                                                                      
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MEAL SWAP

Pataks

Most of us have a repertoire of meals that are our "go to" dishes that we rotate throughout the week. Most people would like to try something new, but need inspiration and it has to be simple.

We encouraged people to swap out one of their boring midweek meals with an easy Pataks Simmer sauce recipe. People were driven to the site via online banners, social media and instore POS.

The idea consisted of a responsive microsite where users could select which meal they were going to swap and then share their pledge on Facebook.


ROLE
Concept, art direction and design.
CD: Juca Lopes