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Michelle Wall                                                                                                                                                                                      
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MEANWHILE IN NZ

Air New Zealand

How do you get Aussies to cross the ditch for an amazing ski holiday in NZ? Icecream!

George and Raewyn Taylor have been selling their famous icecreams for 17 years, but in winter things can get a bit tough.
Air New Zealand helped them mount their ice cream van on a snowtrack machine allowing them to sell icecreams to the punters on Mt Hutt.


ROLE
Social strategy, concepts copy and art direction.
(Campaign concept Jack Delmonte and Hadleigh Sinclair.)
CD: Bob Mackintosh





SOCIAL STRATEGY AND CONCEPTS
My role was to create a social campaign that created meaningful engagement with our Facebook community,
creating excitement around the upcoming winter ski season in NZ driving bookings along the way.