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Michelle Wall                                                                                                                                                                                      
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SWEET DEALS

Air New Zealand

Our brief was to strengthen the bond between Air New Zealand and Flight Centre and to convince people who were considering a trip to The Americas, to book an Air New Zealand flight at Flight Centre.

We tapped into an iconic ritual that occurs on Air NZ flights. At the end of every flight, the crew give out sweets to everyone on board. Over the years it’s become an iconic touch that’s highly regarded amongst flyers.

In this activation, we made the Air New Zealand iconic sweets even sweeter, with a variety of deals, promoting their long haul flights to The Americas. We created a 3D rendered lockup, inspired by the lolly texture, and 3D lollies. 

The campaign involved a microsite, OOH, display banners, social media, instore collateral and a comprehensive trade campaign.


ROLE
Art direction, concept and design.

Copy: Katie Moore
CD: Bob Mackintosh
3D Renders: Toby and Pete