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Michelle Wall                                                                                                                                                                                      
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WINTER CAMPAIGN

Westfield

In winter we search for sanctuary. In the mornings we stay under the covers just that little bit longer. We layer up our clothes, so we can bring the sweet, solace of warmth with us when we leave the house. This winter, Westfield is helping you find sanctuary no matter where you are. It could be on the streets, rugged up in this season’s latest fashion. It could be at home, surrounded by cosy furnishings and homewares. And of course, it could be at Westfield, with a buzz of activities and experiences to keep you running warm this winter.

The campaign included in-centre digital smartscreens, digital display, web, social assets and print.


ROLE
Concept and art direction

Copy: Sean Corcoran
Agency producer: Beth Shulman
Creative Director: Penny Buck
Photographer/Director: Corrie Bond
Production: Winifred
Post: Vandal