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Michelle Wall                                                                                                                                                                                      
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#YUMERICA

Air New Zealand

To create awareness amongst travel agents who might not be aware that Air New Zealand flies to the USA, we were briefed to create a campaign to entice agents to participate in a Famil to the USA.

People love food. They love watching TV shows about it. They like dining out. But most of all they love taking shots of it and bragging about it on Instagram.

We created a Famil around food itineraries, to entice agents on an trip to discover the USA via their stomachs. We created an easy to navigate platform for our agents. An extensive eDM campaign and closed Facebook group helped create excitement and drive engagement.


ROLE
Concept, art direction and design.
Copy: Karen Ferry
CD: Bob Mackintosh